Vyer Films is expanding its pricing structure by introducing a new tiered subscription model and 14-day free trial period. With this new model, Vyer Films can better address its current audience’s needs as well as allow future viewers to better experience the quality of films the service curates. The new plans are available as of today on www.vyerfilms.com.
Entrepreneurs are often given two pieces of contradictory advice: persistence and flexibility. Have a vision and pursue it through years of people telling you you’re out of your mind. Or, be flexible: look at data, iterate, and change based on the signals you’re getting. There isn’t an actual algorithm. You have an investment thesis about why this project is likely to work and have some outside result, and usually that’s expressed in a set of statements and hypotheses, that if you’re right about, adds up like a logical proof and gives you the output you’re looking for. And you can have varying level of confidence in how these pieces are adding up and supporting your theses.” “The challenge is to follow them both, but know which advice is most appropriate for which situation. You must know how to maintain flexible persistence.
GQ: How does it feel when you read something like that account of your wedding or you see a photo of you looking glum at a zipline go viral?
Kanye West: My feelings don’t matter anymore.
GQ: Of course they do.
Kanye West: No. One of the things that I said at the speech was, anyone that’s at this table has had to defend me or Kim or both of us at some point in their life. Ask a boxer: “In the third round, when he hit you from the side on your ear, how did that specifically feel?” You wouldn’t ask a boxer that. Because you know they’re there to fight. Meaning now you know I’m here to fight. I’m here to fight for the re-education of what celebrity is. To say, “Yes, we are celebrities, but yes, we’re also innovators, we’re also inventors, we’re also thoughtful.”
This morning, Fred Wilson of Union Square Ventures wrote on his blog:
“[I]f he sticks it out, follows the right people, curates tracks by liking them and reposting them, he will find there is a richness to SoundCloud that simply doesn’t exist on “just hit play” audio services.” (http://avc.com/2014/07/no-pain-no-gain)
Using SoundCloud and Spotify as examples, he’s arguing online services requiring a deeper investment in time and energy from its users will yield a more meaningful experience than those optimized towards a universal, but ultimately less customizable, interface.
He analogizes this to vacationing: the harder to reach the destination, the better the vacation. The analogy makes sense: we vacation to escape the drudgery of the grind. The more distance put between the office and the vacationer, the better.
That is, if that’s what we vacation for: to escape.
What if we do it to experience something new? What if vacations are less about what we do while away and more about the memories and the stories we tell about them once we return? Wouldn’t the better vacation be one you couldn’t help talking about, the one that has left you with a slightly altered perspective of the world we live in, the one where you have memories to share with someone close, even after you’re back to life as usual?
In the same way, are the online services that ask so much time of us the ideal? The answer at Vyer Films is no.
Our audience is already “sticking it out” in their own lives: they have friends, family, jobs, homes, interests, values, and more. We want them to keep spending as much time as possible in the world they’ve already put so much of their energy into discovering, building, and nurturing.
Where does Vyer Films fit into that? We’re a vacation. We don’t want to difficult to reach or force our audience to spend time away from their lives to get the most from our service. We simply want their time with us to be experiencing something unique, different enough that there will undoubtedly be something worth talking about once they’re back to life as usual.
-K.C. McLeod, Founder and CEO of vyerfilms